Plista is a performance marketing solution to Publishers based on a news feed recommendation technologies for News editors.
To integrate their technology to the mayor News editors in Spain as well as introducing relevant Agencies to the Plista Commercial staff based in Berlin.
Offering (floQ, RESULT):
- Business development, striking deals with the mayor editors such as Unidad Editorial, Grupo Prisa, CPM media, Grupo Godo, Prensa Iberica, Vocento etc
- Open doors to the mayor advertising agencies, Carat, GroupM, Wink, Havas, OMD, Vivaki and strike yearly agreements.
Plista was adquired by GroupM in January of 2014 for its strength in the performance marketing area. In Spain folQ acted as their expert door opener in coordination with their international Sales Director Fil Guijarro to access Direct Advertisers and News editors on local territory. The Strategy for the international operations were to centralize commercial activites from the Berlin HQ.