Convincing the Board: How to Sell Data Driven Marketing
Programmatic´s is back on track. How the evolution is heading programmatic media buying into a new dimension.
Get out of your Golden Cage - why its important to take control of your programmatic media strategy and 1st party DATA
Header Bidding & why it is so important for Advertisers and Publishers
MANUAL to AUTOMATIZED digital Media Planning - Value improvemente in media planning and management through programmatic tools
TAKE CONTROL OF YOUR DATA - What things are crucial for an ADVERTISER to think about in terms of utility, safety, and property rights when choosing an
adequate partner managing its 1st party DATA?
CROSS DEVISES - how to build a Brandstory on Cross Devise
BRAND NEEDs - What is important for Brands, an article analysing PEPSIs concerns on Agencies
CROSS DEVISE in serving ADS. IoT will create the offerings of more devises for consumers. How is this dealt with in digital Ad Serving?
DMEXCO 2015 - Short summary of what I saw at the DMEXCO 2015 in Cologne.
Play with your programmatic LEGO, get the right TECHNOLOGY in order to construct your own DATA & MEDIABUYING stratetgy
Digital Marketing - Cruising Safe and Fast. A manual for the new generation of CMOs
The Golden Triangle. How ownership of DATA improves the magic relation between Advertisers, Technology Companies, and Agencies.
DATA......, and now what?. How to collect, store and actively use DATA for a better MEDIA buying strategy.
PARADOX : Performance OR Branding. How you get blinded on taking a stand between the one OR the other. Its Performance AND Branding.
MEDIA + PROGRAMMATIC = CREATIVE - Does Programmatic media allow creativity?
The POWER of 1st party DATA - Your DATA is yours. Would you really let anyone use it?
WHY programmatic MEDIA? - A personal article, exposing my personal WHY, and how it fits to my involvement in programmatic media.
PROGRAMMATIC TANGO - Related to CMOs first basic steps to set up their programmatic Media Campaign. So simple yet so sofisticated.
Fight back!! - Related to publishers and their Yield Management to get the best eCPM
Tough Sailing conditions - Acceleration Management and getting into new markets with a new product
No country for Old Men - The digital era, where does professionals +40 yrs belong? What are the Digital veteran strong values?
We love to TRADE Globally - The beauty of Digital Advertising trading without geographical borders.
What do you NEED? - Related to the clear pitch on programmatic media and why it has a high value for advertisers.